Product
One model of your company and its market.
ActionBasis models a company and its market, calibrated to reported figures. Compare scenarios with ranges of outcomes, rank decisions and measure pilots against controls. Inspect the measurement check below to see the inputs, readout and failure cases.
What it does
From signals to measured decisions.
Models the market around you
Compare a price move, campaign or store opening in the context of the company and its market. Coverage depends on the data available.
Uses public and operational data
Available public data informs the first briefing. Your operational data can be added through connections you approve before data moves.
Calibrated to reported figures
The model is calibrated to the figures a company reports. Matching reported figures checks historical fit. Forecast accuracy and intervention effects need separate tests.
Compares scenarios
Run alternative plans and compare their estimated outcomes as ranges.
Ranks what to do next
Compare ranked decisions before choosing a pilot.
Measures and learns
Compare pilot results with controls and use the measurement to update the next ranking.
Evidence
Every number carries its evidence.
Evidence labels distinguish observed, derived, modelled, simulated and assumed values.
Inspect a reproducible measurement checkCompare plans
Media, staffing and store plans in one model.
Compare their estimated effects on sales side by side, because they share one company model.
Start from public data.
Request a briefing with a company name or website and your work email. It is prepared from available public data; the form does not launch an instant diagnostic.