ActionBasis

Service · Strategy and deal engine

Model the other side before you commit to a price, a bid or a deal.

Tenders, price moves, partnerships and negotiations depend on how competitors, partners and buyers will react. ActionBasis puts them in the same model as your market and ranks your options by expected value and by what could go wrong.

Usual entry: Market and competitor data · What we look for first

  • Bids priced without a view of how rivals will bid
  • Price moves that start a war you did not plan for
  • Deals where the other side's walk-away point is a guess

How value is created.

  1. 01

    Find the gaps

    Each party's position in the bid or negotiation is written down and checked against public evidence.

  2. 02

    Refine scenarios

    Your options run forward against each side's likely response, with a range for the outcome.

  3. 03

    Plan for ROI

    The plan names the option, the terms to hold and the terms you can give, ranked by expected value.

  4. 04

    Pace the steps

    The rival's likely bid range is researched first, because the price you can hold depends on it.

  5. 05

    Measure and account

    Outcomes of settled deals and bids are recorded and used to re-check the next decision.

Pricing

What you pay for, and when.

Agree the diagnostic and platform fees by scope. For advisor cases, agree the value-linked share, cap, deductible costs and result acceptance before work starts. Forecasts do not settle a measured-value fee.

Company briefing
Built from public data. No charge.
Diagnostic
A fixed fee, agreed before we start, on a sample of your data.
Platform
An annual fee set by the markets and data you connect.
Advisor cases
A fee tied to measured value. The baseline and the measurement are agreed in writing first.

Start with a briefing on your company.

We build it from public data and send it to your work email.