ActionBasis
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The decision · Customer experience

How does each store compare with its true peers?

ActionBasis groups each store with peers that face similar demand, access and competition. Compare ratings, conversion and sales per hour within that group, then choose which gaps to investigate first.

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How does each store compare with its true peers? · 1,800-store retailer
Gap to peer group
  1. 1Store 0221 · rating 3.6 vs peers 4.2Gap: service at weekendsObserved
  2. 2Store 0874 · conversion 18% vs peers 23%Gap: availabilityDerived
  3. 3Store 0519 · sales per hour −11% vs peersGap: staffing at peakModelled
  4. 4Store 1302 · above peers on every measurePractice to copyObserved

How we answer it

  1. 01

    Find the gaps

    Peers are chosen by catchment demand, access and nearby competitors.

  2. 02

    Refine scenarios

    Ratings, conversion and sales per hour are compared within each peer group.

  3. 03

    Plan for ROI

    Each gap is linked to the problems customers and staff mention.

  4. 04

    Pace the steps

    Stores with the largest closable gaps go first.

  5. 05

    Measure and account

    Progress is tracked weekly against the same peer group.

By decision

Which stores should we refit first?

Like-for-like sales uplift after refit

Which competitor moves should we answer?

Local market share at risk if unanswered, next 12 months

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