Sector · Consumer goods (FMCG/CPG)
Know which brand investment pays back, by retailer and region.
Start with your brand tracker and media plan. ActionBasis links brand health to sales, retail distribution, promotions and competitor activity, then shows where the next unit of media, price or promotion spend earns most, and measures what it did.
Usual entry: Brand tracking and marketing measurement · What we look for first
- Media that lifts awareness without moving sales
- Promotions that pull sales forward rather than add them
- Retailers and regions where demand is there but distribution caps growth
How value is created.
- 01
Find the gaps
Brand health, media, promotions, distribution and sales are lined up by retailer, region and week.
- 02
Refine scenarios
Media, price and promotion plans run forward with the range of sales each should add.
- 03
Plan for ROI
The plan says where to spend, which promotions to test or pause based on contribution, and which distribution gaps to close first.
- 04
Pace the steps
The media shift is geo tested first, in four regions with matched controls, because it moves the most money.
- 05
Measure and account
Test regions are compared with matched regions on sales and brand measures.
Pricing
What you pay for, and when.
Agree the diagnostic and platform fees by scope. For advisor cases, agree the value-linked share, cap, deductible costs and result acceptance before work starts. Forecasts do not settle a measured-value fee.
- Company briefing
- Built from public data. No charge.
- Diagnostic
- A fixed fee, agreed before we start, on a sample of your data.
- Platform
- An annual fee set by the markets and data you connect.
- Advisor cases
- A fee tied to measured value. The baseline and the measurement are agreed in writing first.
Start with a briefing on your company.
We build it from public data and send it to your work email.